Nike nike.com

Traffic synced · Last visit 12h ago

One-minute setup

Start measuring visits from AI assistants

Paste this snippet immediately before the closing body tag on every page. It records AI referrers and their sessions, without cookies.

Website snippet

You are installing the Promptrack AI traffic snippet on my website.

DO THIS:
1. Add this script tag immediately before the closing body tag of every page (site-wide layout, base template, or tag manager):

<script src="https://promptrack.io/t.js?k=iuHZ8MaB0v2kv7uI5pkbbU0Wh3RVNIJo" defer></script>

2. Publish, then verify the tag loads on the live site (the script URL must return HTTP 200).
3. Nothing else to configure: the snippet sets no cookies and records only visits referred by AI assistants (ChatGPT, Perplexity, Copilot and the rest), plus the pages of those sessions.

When done, tell me to open https://promptrack.io/ai-traffic and click a link to my site from an AI assistant to see the first hit.

<script src="https://promptrack.io/t.js?k=iuHZ8MaB0v2kv7uI5pkbbU0Wh3RVNIJo" defer></script>

1. Open your site template or tag manager.
2. Paste the snippet before the closing body tag and publish.
3. Visit your site from an AI assistant link; the first hit appears here automatically.

Visitors14 days

167▼ 12.1%

Views

315

Pages / visit

1.89

Visit duration

2:08

Bounce rate

38%

AI referral traffic

Visitors and views from AI assistants on nike.com

36271890

Aug 18

Visitors11

Aug 19

Visitors10

Aug 20

Visitors14

Aug 21

Visitors13

Aug 22

Visitors9

Aug 23

Visitors13

Aug 24

Visitors11

Aug 25

Visitors9

Aug 26

Visitors13

Aug 27

Visitors15

Aug 28

Visitors10

Aug 29

Visitors18

Aug 30

Visitors18

Aug 31

Visitors3

18/0819/0820/0821/0822/0823/0824/0825/0826/0827/0828/0829/0830/0831/08

World view

Visitors sent by AI engines, by country · drag the globe to spin it

Pages

PathViews

/w/mens-shoes 60 19%

/launch/t/vaporfly-4 55 17%

/running/shoe-finder 55 17%

/running/pegasus-41 52 17%

/help/a/shoe-size-chart 50 16%

/t/air-max 43 14%

/running/shoe-finder 35 21%

/w/mens-shoes 30 18%

/help/a/shoe-size-chart 29 17%

/launch/t/vaporfly-4 27 16%

/running/pegasus-41 25 15%

/t/air-max 21 13%

Sources

ReferrerVisitors

ChatGPT 64 38%

Gemini 45 27%

Copilot 29 17%

Perplexity 29 17%

Location

CountryVisitors

United States 72 43%

Netherlands 21 13%

United Kingdom 20 12%

Canada 19 11%

Germany 19 11%

France 16 10%

Devices

DeviceVisitors

Desktop 77 46%

Mobile 69 41%

Tablet 21 13%

Nike nike.com

Start measuring visits from AI assistants

AI referral traffic

World view

Pages

Sources

Location

Devices

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