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AI share of voice

Of all the brand mentions AI hands out on your buyer questions, how many go to you? One percentage, tracked against every competitor, per topic, refreshed with your weekly runs.

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AI share of voice rankings in the Promptrack dashboard

Live demo (Nike) · share of voice against every brand AI names

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The metric

One percentage for the whole conversation

Share of voice divides all brand mentions on your prompts among the brands that got them. It answers the question visibility cannot: you may appear often and still be drowned out by a rival who appears everywhere. For who these brands are and what AI says about them, see AI brand monitoring.

  • ✓Your share vs every brand AI names
  • ✓Computed from the same runs as everything else
  • ✓The change since your previous run, brand by brand
Share of voice KPI with its change since the previous run
Per topic

Dominant here, absent there

Global share of voice hides the detail that matters: you can own one topic and not exist on another. The per-topic split shows where you dominate, where a rival does, and where a few answers would flip the balance.

  • ✓Share of voice per topic
  • ✓The rival leading each topic, named
  • ✓Paired with the action plan on the weakest topics
Rankings by topic with share of voice per topic

Up and running in minutes

1Add your site

We read your pages and draft the buyer questions worth tracking, in your market's language.

2First run in minutes

Your first run starts right away on the core engines. You see your first ranks before any card.

3Track it weekly

Every Monday: fresh ranks, the trend per prompt, and the plan to win the answers you are missing.

Share of voice on 6 AI engines

Each engine distributes mentions differently. Open its tracker to see who owns its answers.

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Questions

How is share of voice computed?
All brand mentions across your current analyzed answers, divided by brand. 20% means one mention in five is yours. Same captured answers as the rest of the dashboard, no separate estimate, and the delta shows the change since your previous run.
Share of voice or visibility, which should I watch?
Both, for different questions. Visibility: how often you appear. Share of voice: how much of the conversation you own when brands are named. A rising rival shows in share of voice first.
Can I see share of voice per engine?
Yes. Each engine distributes mentions differently, and the split shows where you are strong and where a competitor owns the answers.
Does it include competitors I did not add?
Yes. Every brand AI names is counted, including ones you never listed. That is the point: the denominator is the real conversation, not your assumptions.

See your slice of the answers

Your first report runs in minutes. You see your results before checkout.

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